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Main Streets Go Blue

The New York State Department of Health Cancer Services Programs will promote Colorectal Cancer Awareness Month in March, 2014 to raise awareness about the importance of regular colorectal n cancer screening. Colorectal cancer is the second leading cause of cancer-related death in New York State, but with regular screening, it is preventable, treatable and beatable! The five-year survival rate for early stage colorectal cancer is over 90%, but when colon cancer is detected at a late stage, that rate drops to just 5%. There is no doubt that early detection and prompt treatment save lives.

This March, the NYSDOH Cancer Services Program will work with partners across the state to raise awareness about the importance of colorectal cancer screening for all men and women ages 50 and older. Your participation can be as simple as:

  • Sending an email to your members and/or employees encouraging colon cancer screening.
  • Participating in National Dress In Blue Day, Friday, 7, 2014 and/or decorating your business blue in March.
  • Posting a short article about colon cancer on your website and/or in your member newsletter (sample article is attached).
  • Posting short educational messages on your Facebook and/or Twitter pages (sample posts are attached).
  • Displaying educational brochures and information about colon cancer (you can order free materials from the NYSDOH .
  • Reviewing your worksite policy on time off for screening appointments and consider supporting paid time off for your employees to complete colorectal cancer screening.

Read how New York's Main Streets Go Blue gets local businesses involved in colorectal cancer awareness:
MSGB Article 11/13


For more information about colorectal cancer, visit: http://www.health.ny.gov/diseases/cancer/colorectal/. Information about the Cancer Services Program can be found online at: www.nyhealth.gov/cancerservicesprogram.

Working Together, Reducing Cancer, Saving Lives!

New York State Cancer Consortium

Sample Article- Provider Focus

Sample Article- Patient Focus

Sample Social Media Posts

Sample Press Release

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Friday, August 22, 2014
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